Addressing the needs of the city dweller & future of experiential marketing
To address the needs of the city dweller and city challenges such as transportation and environmental issues, we need solutions for sustainable lifestyles: local job hubs, telecommuting, smart public and private transport systems, e-education and so forth. Such solutions will change the city plans and the type of buildings being built. Any space could potentially become a workplace or a classroom, so we will see new patterns emerging in how people move around within cities. Ultimately you might not have to live in the city where you have to work or study.
