It's all about Facebook except Facebook ranks 4th
In communication methods teens would miss most. To teens facebook is a social tool and social interaction still starts with the face to face. The majority of teens prefer live personal interaction and use Facebook as tool to build the relationship. Texting came in second after face to face.
Implications for experiential are obvious and with brands focusing more on social campaigns and branded content this year complimentary experiential marketing campaigns should be integrated early.
