Experiential Marketing at music events is a Win Win.
“one in three (34%) [of the 1000 18-34yr olds sampled] saying that they believed its [Brand’s experiential marketing] presence has a ‘positive effect’ on their festival experience… and that the Brands’ reputations also benefit from their association with festivals, saying that it has a ‘positive effect’ on their perception of the brand.”
Source: promomarketing.info

