February 2012
2 posts
4 tags
"Handshake" interaction leads digital in... →
4 tags
3 Reasons to hire Small Experiential Marketing...
Business to business experiential marketing or roadshows have increased in popularity. The custom vehicles that used to be reserved for the high visibility consumer tours are being repurposed for b2b tours.
The uptick began a few years back when large CPG companies began putting 53 foot custom trailers on the road as sales aids for new product cycles. The immersion trailers were such a success...