February 2012
2 posts
4 tags
"Handshake" interaction leads digital in... →
3 tags
3 Reasons to hire Small Experiential Marketing...
Business to business experiential marketing or roadshows have increased in popularity. The custom vehicles that used to be reserved for the high visibility consumer tours are being repurposed for b2b tours.
The uptick began a few years back with large CPG companies began putting 53 foot custom trailers on the road as sales aids for new product cycles. The immersion trailers were such a success...
January 2012
3 posts
1 tag
Addressing the needs of the city dweller. →
and the #experiential #marketing future.
To address the needs of the city dweller and city challenges such as transportation and environmental issues, we need solutions for sustainable lifestyles: local job hubs, telecommuting, smart public and private transport systems, e-education and so forth. Such solutions will change the city plans and the type of buildings being built. Any space could...
2 tags
It's all about Facebook except Facebook ranks 4th →
In communication methods teens would miss most. To teens facebook is a social tool and social interaction still starts with the face to face. The majority of teens prefer live personal interaction and use Facebook as tool to build the relationship. Texting came in second after face to face.
Implications for experiential are obvious and with brands focusing more on social campaigns and...
5 tags
Green Experiential Marketing, 1 Minute at a Time
As global carbon emissions increase, would you be willing to do a little more for a greener experiential campaign?
A few years ago I was working on a experiential marketing b2b campaign creating a virtual store in a 53’ double expandable trailer. It was a very tedious setup as everything was branded and delicate. The first setup took about 7 hours. I began honing the process, I counted...
December 2011
3 posts
5 tags
LTE lifts-live tv coverage →
We had the opportunity to help demo this live-3 months prior to official first! http://mogulsolutions.com/case-studies/trade-show-event/12-branded-content-and-live-demo.
This was a break though event that was made possible by a hard working crew and an amazing job by Peter Hinga who played the catch all “anchor man” for a news network featuring a technology he learned on the fly. His...
3 tags
The power of 2 way communication in a flat world. →
From Arab spring and Coke to Putin and Netflix. Brands and governments are forced to communicate or suffer the consequences.
tumblrbot asked: WHERE WOULD YOU MOST LIKE TO VISIT ON YOUR PLANET?
November 2011
2 posts
Twitter Info-graphic →
Depicting pivotal points in twitter’s development.
1 tag
Experiential Marketing, the "O.G." of "Inbound"...
Voltierdigital.com defines “inbound marketing” as marketing channels that allow a two way conversation between a business and it’s consumer. The infographic challenges older institutions such as direct mail and television commercials and touts the effectiveness of blogs and original content that go viral increasing their penetration.
Many experiential marketing companies have...
October 2011
8 posts
1 tag
#Experiential #Marketing at music events is a Win... →
“one in three (34%) [of the 1000 18-34yr olds sampled] saying that they believed its [Brand’s experiential marketing] presence has a ‘positive effect’ on their festival experience… and that the Brands’ reputations also benefit from their association with festivals, saying that it has a ‘positive effect’ on their perception of the brand.”
1 tag
Samples: Likelihood to purchase rises by 91%. →
But what effect does the quality of the interaction play?
3 tags
Businesses want content. Where to get it? Try... →
“82 percent of B2B marketers now employ content marketing as a strategy in their marketing programs… 66 percent saying a lack of original and quality content is a major drawback.” Utilizing organic content from Experiential Marketing like a roadshow or trade show event provides added ROI to the program and solves the content curation problem.
2 tags
How to Start Video Blogging for Your Business →
Why adding video is beneficial and some tips…or let us do it http://mogulsolutions.com/services/branded-content
Content Marketing Key to B2B Sales Funnel -... →
Lead generation, nurture both benefit from content marketing. With the average cost per lead increasing and marketers competing for buyer attention, traditional lead generation tactics are no longer e
3 tags
“Lean, mean, experiential marketing machine”
March 2011
1 post
2 tags
“Experiential marketing and social media are on the up.
Engagement communication...”
– Hotcow | London
April 2009
2 posts
3 tags
3 tags
Two Wheeled Mobility →
Ericsson utilizes Mogul Solutions to demonstrates the potential of converged services, bringing IMS and location based services technology together.
Mogul produces a 3 day interactive race Las Vegas to show off the Ericsson interface to CTIA convention attendees and around the globe on the web.
June 2006
1 post
2 tags
Consulting for Cisco →
Consulting for Cisco’s “Network on Wheels” program consisting of a fleet of 8 custom shuttle vans decked out with the latest Cisco innovations.
April 2006
1 post
3 tags
Volvo Ocean Race Mobile Portal a Roaring Success →
We were asked by Ericsson to help brand and create content for the Volvo Ocean Race Mobile Portal.
Our campaign traveled through 3 countries and provided Content for the Mobile Portal along with a grassroots marketing campaign on the ground in each country.
March 2006
1 post
3 tags
The main event in your pocket →
“Giving users virtual access to action while on the go. With no respect for longitude or latitude, mobile portals are on hand to offer the latest information, entertainment and media services, and the chance to take part - a whole event experience in your pocket - wherever you are in the world.”
January 2006
1 post
2 tags
November 2005
1 post
3 tags
